The success of Felipe Rojas Llanos was probably set in stone when his Central Saint Martins MA Menswear collection was snapped up by iconic London boutique Browns. With this honour, Rojas Llanos is in the company of fashion greats including John Galliano, Alexander McQueen and Christopher Kane.
After this success, Rojas Llanos decided to set up his self titled Menswear label with best friend Sanam Jehanfard. Raised in Sweden and currently designing from London, Rojas Llanos’ designs nod to the nonchalance and edge of where he is from, all with the aim to create ‘beautifully crafted Menswear, which is both elegant and wearable’. Rojas Llanos describes them as ‘voluminous designs with a couture-like attention to detail and fabrics. They are for the guy who wants to look and feel exceptional’.
For his Spring Summer 2011 collection (his second collection so far), ‘the main inspiration came from the greys, whites and blues in the outfit of Dreamgirl, one of the main characters in a comic called The Legion of Superheroes set in the thirtieth century. The futuristic look of the series inspired the choice of light, shiny fabrics and the structured shapes of the garments’. The result is a collection of streamlined wardrobe staples in lush silks and sumptuous jewel colours of indigo, noir and rose pink, offset by stark white and the palest grey.
Rojas Llanos tells me he is not short of female customers, ‘they love the minimal designs and luxurious fabrics. There is something very transitional about our clothes; the styling would just depend on the woman and what look she goes for’. Imagine his silver silk taffeta chinos worn with the highest of heels, the collarless indigo blazer framing your décolletage and a coloured crop top layered underneath one of his rose coloured transparent T-shirts. The look is total luxe.
So soon into his career, Rojas Llanos has already had a string of successes. He has been head hunted by Lanvin and Louis Vuitton, and received sponsorship from Georgio Armani for his MA course. He was selected by Fashion East and Topman to show his debut collection at London Fashion Week last Autumn at the Royal Opera House, of which he cites as ‘the perfect venue for our clothes’.
As for now, Rojas Llanos is focusing on his next collection which, at the time of print, will have been shown as part of the MAN show at London Fashion Week. He is also looking towards the future, ‘in ten years time we hope to be stocked in the best shops around the world, have our own studio, and a beautiful shop’.
Photo: Felipe Rojas Llanos
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