WhatsHisIsYours.com » 2011 » November
The Kooples11/12/2011

The Kooples is just about the coolest brand out there at the moment: it oozes easy Parisian styling, the couples in the adverts are gorgeous and impeccably dressed, and the clothes are just brilliant. Sharply tailored in the best of fabrics, the his ‘n’ hers collections play on the androgynous styling of a girl pinching pieces from her boyfriend’s wardrobe.

The brand was formed by three brothers, Laurent, Raphael and Alexandre Elicha, whose style was influenced by their parent’s former brand, Comptoir des Cotonniers. The same quality and throw-on aesthetic is there, but The Kooples definitely have the high-fashion edge, thanks to the service of Saville Row tailors and a leather trim here and there.

This season, burgundy and burnt orange lift The Koople’s trademark dark palette, lending just a touch of trend direction. As the three brothers say, ‘it’s important to follow trends, but you need your own take too’.

The What’s His Is Yours edit:




Annie Hall11/11/2011

Annie Hall’s soft androgynous 70s styling is spot on this season. The skinny polo necks, buttoned up shirts, wide-leg waisted trousers and tweed blazers have a heritage feel which always looks good.

The What’s His is Yours edit, at Asos and Whistles:

Photos: Film shots from blogosphere, Pig magazine, Streetfsn.com, Asos and Whistles



The Trench11/07/2011

The trench is a perennial classic. The knee length raincoat found its roots as soldier’s overcoats during the Great War, and has been regarded as a women’s and men’s wardrobe staple ever since.

Trenches consistently feature on the biannual catwalks, thanks to it’s trans-seasonal appeal. This autumn was no different, with designers such as Blumarine and Margaret Howell showing authentic designs in stone and ecru complete with tortoiseshell buttons, storm flaps and buckle belts knotted at the waist. Some designers went down a more directional route, such as 3.1 Phillip Lim, who presented a pared back vision of the trench, devoid of the characteristic details and hardware for a much more minimalist feel.

The high street have coined on to the fact that yet again, the trench is a key style this season, particularly for on-trend androgynous styling. If you can afford it, Burberry is the place to go for the real deal. If you don’t have a bottomless pit of money, Topshop, Zara and Very.co.uk (above) all have great versions of the classic piece. Wear with a shirt buttoned to the neck, tweed tapered trousers and loafers with the trench knotted at the waist for a heritage-inspired look.

Photos: Elle Belgium September 2010, Nuyou Singapore, Blumarine, 3.1 Phillip Lim, Net-a-Porter and Very.co.uk