Everyone is jumping on the Tumblr bandwagon right now. Not just the fashion bloggers (including whatshisisyours.com- check it out here), but also the fashion brands, likeRag & Bone. Rag & Bone are the perfect New York denim brand: authentic, hip and seen on the coolest of style icons. To launch their Tumblr page, they enlisted the help of the best fashion bloggers and models, such as Mirander Kerr, Lily Aldridge and Hanneli Mustaparta to showcase pieces from Rag & Bone’s /JEAN range. I love Hanneli’s series including coated denim skinny jeans, a navy baseball jacket and a classic white tee. With the ethos being ‘just a girl and her camera’, this is a great campaign capturing the downtown cool of Rag & Bone.
The What’s His is Yours Rag & Bone edit:
To see more of Rag & Bone’s Tumblr page click here: ragandboneny.tumblr.com
And to see What His is Your’s Tumblr page, click here: whatshisisyours.tumblr.com